Privacy Policy for Customers of Florist Dartford

Name: COLOURFUL DELIGHT
Brand: Florist Dartford
Price: 65.00 GBP
Availability: InStock

Scope and Introduction

This Privacy Policy applies to all customers placing orders with Florist Dartford, including individuals and representatives from businesses ordering flowers or related products in Dartford and surrounding districts. Our commitment is to protect your privacy and handle your personal data in a transparent and compliant manner according to the General Data Protection Regulation (GDPR) and relevant UK data protection laws.

What Data We Collect

To fulfil your orders and provide you with the highest quality service, we collect and process the following types of personal data:

Identity Data: Your full name and, where relevant, the name of the recipient of your order.
Contact Data: Delivery address, billing address, postcode, telephone number, and any relevant recipient contact details.
Order Details: Specific products ordered, delivery instructions, messages included with orders, and preferences regarding our services.
Payment Data: Payment method and transaction details. Please note we do not retain card details; these are processed securely by payment service providers.
Communication Data: Records of communication with us, including email and phone correspondence related to orders or enquiries.
Technical Data: Pages visited on our website, IP addresses, browser type, and cookies for service improvement. Technical data is used in accordance with applicable cookie policies and does not specifically identify individuals.

Lawful Basis for Processing

Our use of your personal data is grounded in several lawful bases as defined by the GDPR. The primary bases relevant to our service are:

Contractual Necessity: We process your data as it is necessary to enter into and perform the contract of sale and deliver your selected flowers or products.
Legal Obligations: Data may be processed as required to comply with local laws, such as record-keeping for accounting purposes or responding to lawful requests from authorities.
Legitimate Interests: We may use your data to improve our services, prevent fraud, and maintain security. We only process data in ways that do not override your fundamental rights and freedoms.
Consent: Where required and where you have expressly given it (for example, for marketing communications), we rely on your consent. You can withdraw consent at any time.

How We Use Your Data

Personal data is used for the following purposes:

To process, fulfil, and deliver your orders, ensuring accuracy and timeliness.
To communicate with you regarding your order, including order confirmations and delivery updates.
To manage payments, refunds, and address any service issues or queries.
To comply with legal obligations including accounting, tax, and business record retention.
To improve customer service, website experience, and offerings based on usage data and feedback.
If you have opted in, to send you marketing or promotional information about Florist Dartford services. You may opt out at any time.

Retention of Your Data

We only retain your personal data for as long as necessary to fulfil the purpose it was collected for, including for the purposes of satisfying legal, accounting, or reporting requirements. Typically:

Order information and related data are kept for up to six years to comply with tax and business record-keeping regulations.
Communications and feedback may be retained for up to three years to improve our service and resolve disputes.
Marketing preferences are maintained until you withdraw your consent or unsubscribe.
Technical data such as analytics is retained according to our cookie policy and anonymised where appropriate.

When data is no longer required, it is securely deleted or anonymised.

Processors and Sharing of Data

Florist Dartford works with selected third-party service providers to enable efficient operation and delivery of your orders. We ensure all processors comply with applicable data protection requirements. Examples include:

Payment Processors: Providers that facilitate secure payments for orders. Card details are handled directly by payment processors and are not stored by Florist Dartford.
Delivery Services: Couriers or trusted delivery partners that receive recipient names, addresses, and relevant delivery instructions to successfully complete the order.
IT Providers: Companies maintaining our website, IT infrastructure, and cloud storage services to ensure secure systems and data storage.
Professional Advisors: Accountants, legal professionals, or regulatory authorities when legally required.

We do not sell or rent your personal data. Processors are only permitted to use your data for the services requested and are bound by confidentiality obligations.

Your Rights Under GDPR

Under the GDPR, you have specific rights relating to your personal information. These include:

Right of Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete personal data.
Right to Erasure: Request deletion of your data in certain circumstances, for example, where it is no longer necessary for our purposes.
Right to Restriction: Request that the processing of your data is restricted under certain conditions.
Right to Object: Object to our processing of your data where we rely on legitimate interests or for direct marketing.
Right to Data Portability: Request a transfer of your personal data to you or another provider, where applicable.
Right to Withdraw Consent: Where we rely on your consent, you may withdraw it at any time without affecting the lawfulness of processing prior to withdrawal.

To exercise any of these rights, please contact us through the usual customer service channels. We endeavour to respond to all legitimate requests within one month. You may also have the right to lodge a complaint with a supervisory authority if you feel your rights have not been upheld.

Policy Updates

This Privacy Policy is subject to regular review. Changes or updates will be published on our website with an indication of when changes take effect. We encourage you to review the policy periodically to remain informed about our data practices.

Contact and Queries

For any questions, concerns, or requests regarding your personal data and this Privacy Policy, please reach out to our customer service team. We value your privacy and will assist you with any queries promptly and professionally.